Fintech app2026
Luma — the launch flight
A challenger money app introduced to a sceptical market with a single, repeatable idea and a media plan built to prove it fast.
Brand strategy · Media planning · Advertising placement
We build brands that earn attention — then place them where it compounds.
§ 01 — Position
Attention is a market. We treat it like one.
The old split — a brand agency here, a media buyer there — leaves the two halves arguing over the same budget. We refuse the handoff. Strategy, creative and placement are made by one team, measured against one number, and answerable to the outcome you actually care about.
Founded in 2026 in San Po Kong, Kowloon, VANO was built by people who had run brand and performance on opposite sides of the table and were tired of the translation loss between them. We started the practice to close it.
We work with internet, IT and media companies — the businesses whose product is a screen and whose growth is a function of how well they earn a moment of someone’s day. That demands a rare pairing: the taste to make work worth remembering, and the rigour to place it where it returns.
Independence is the point. We hold no volume deals that quietly steer your spend, and we buy media the way we’d buy our own — auditable, reasoned, and never for the convenience of the invoice.
The result is a single accountable partner from the first positioning workshop to the last line of a placement report — and a brand that reads as considered, wherever it lands.
The practice, in figures
Rolling twelve months · to Q2 2026
2026
Year founded, Hong Kong
1 team
Strategy, creative & media, undivided
6
Core capabilities under one roof
100%
Independent, unbiased media buying
§ 02 — Capabilities
What we do, and how far we take it.
01
Brand Strategy & Positioningthe argument for you
We find the sharpest true thing you can say and build the architecture that makes it defensible — positioning, narrative, naming and the identity system that carries it.
- Positioning
- Messaging
- Naming
- Identity systems
02
Media Planningthe map of attention
Channel mix, budget shape and flight timing modelled to your goal — where your audience actually is, and what a dollar is worth in each place before we spend it.
- Channel strategy
- Budget modelling
- Audience mapping
03
Advertising Placementthe disciplined spend
Programmatic, paid social, search, and out-of-home bought and managed in the open — with transparent fees, verified delivery and a hand on the dial every day of the flight.
- Programmatic
- Paid social
- Search
- Out-of-home
04
Campaign Creativethe work worth placing
Concepts, art direction and production built for the platform they’ll live on — made to be remembered in three seconds and hold up over a full flight.
- Concepting
- Art direction
- Production
§ 03 — Method
One team, one number, from brief to report.
Our method is deliberately unglamorous: agree the number that matters, then make every decision answer to it. Positioning informs the media plan; the media plan shapes the creative; the creative is bought and read against the same goal it was built for.
01
Frame — the audience, the goal, the one metric.
02
Build — position, creative and media plan, together.
03
Place — buy in the open, optimise daily.
04
Read — report plainly, then compound.
“
Most media is bought to be seen by the report. We buy it to be seen by a person who has never had a reason to care about you — and to give them one.
— The founding note, VANO LIMITED, 2026
§ 04 — Selected work
Recent engagements.
SaaS platform2026
Harbor — category repositioning
Moving a developer tool from “feature” to “standard” with a narrative the whole market could repeat.
Media brand2026
The Fold — always-on social
An editorial content engine and paid-social system that turned a newsletter into an audience.
Start a brief
Tell us the one number that would change your year.
We reply to every enquiry within one business day. No pitch theatre — a real conversation about whether we’re the right studio for the work.
Request a proposal