VANOBrand & Media

Index  /  Selected Work

The work, and
what it moved.

A young practice keeps a short, honest reel. Here are engagements from our first year — each one a brand and a media plan made by the same team, and measured against the single number it was built to change.

A minimalist retail launch window at dusk with a single glowing product display and printed brand signage.
Fintech · Consumer app2026

Luma — a launch flight for a challenger money app

Luma arrived in a crowded market with a familiar problem: a good product no one had a reason to trust yet. We built the positioning around one repeatable promise, made a campaign that dramatised it in three seconds, and planned a launch flight designed to prove demand quickly rather than spend broadly.

Paid social and search carried acquisition; a tight out-of-home burst in two districts bought the credibility a new brand can’t manufacture online alone.

3.4×Return on launch media
−38%Cost per activation vs. target
6 wkTo first profitable cohort
A large-format transit advertising panel in a city station, seen from an angle in cool daylight.
Developer SaaS2026

Harbor — from “a feature” to “the standard”

Harbor had the better product and the worse story — described as a feature in someone else’s category. We rewrote the category itself, giving the market a simple frame it could repeat, then carried it through a content and paid programme aimed squarely at engineering leaders.

The repositioning changed the sales conversation before the media even scaled; buyers started arriving already using our language.

+61%Qualified pipeline, two quarters
2.1×Brand-search volume
#1Share of voice in category
An overhead flat-lay of printed social content frames, storyboards and a phone on a warm paper surface.
Media & publishing2026

The Fold — a newsletter becomes an audience

An independent tech publication had loyal readers and no growth engine. We built an always-on content system that turned its best editorial into social-native formats, then put a disciplined paid-social layer behind the pieces that earned it.

The point wasn’t vanity reach — it was subscribers who stayed. We optimised the whole flight to retained readership, not the first click.

+120%Engaged subscribers
−44%Cost per retained reader
4.8%Sustained engagement rate
A clean product-brand display on a pale plinth in a bright retail space, with soft directional light and a real contact shadow.
Hardware · IoT2026

Current — a brand for a category that didn’t exist

Current was launching a connected-home device into a space consumers didn’t yet have a word for. We named the category, built the identity, and shaped a media plan that spent patiently on education before it asked for the sale.

A brand audit and a transparent media ledger gave the founders something rare for a first raise: proof of exactly where the money went, and what it bought.

2.7×Pre-order target
18%Aided awareness from zero
100%Auditable media spend

“

They did something no agency had done for us before — they owned the number. When the plan changed, the creative changed with it the same week, because it was the same people.

— Founder & CEO, consumer fintech · Luma engagement, 2026

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